Website Analytics
At SortFirst, we consult with our clients and implement and manage the best website analytics. Appropriate software is chosen and a tracking program - entry level or state of the art - is seamlessly integrated into your website. Using these solutions, you can capture a tremendous amount of data about your users to help you assess your managed Pay Per Click campaigns, Search Engine Optimization performance, market and user trends, website effectiveness & opportunities for web site improvement.
SortFirst provides follow-up consulting to ensure that the data is helping you make informed online marketing decisions. At periodic meetings, we review your reports, analyze findings and make recommendations. Our online & offline marketing expertise help you use what you’ve learned to develop better marketing strategies.
Certain key data is essential when measuring the success of your Internet marketing program. For example, there should be multiple tagged ‘calls to action’ on every page of your web site, to allow you to track conversion actions and give you a better feel for the ways users are interacting with your site. You can determine the top paths being taken to your website, what pages people are looking at the most, who’s sending the most traffic, why people leave and other actions. You will know if your website's visitors are able to find what they need on your site, and how to fix it if they can't.
With our website analytics , you can eliminate the guesswork and make your web marketing investments more productive and profitable. Accurate website analytics offers you the solid, relevant data you can use to make sound online marketing business decisions.