Search Engine Optimization Services
Most people use search engines when they’re looking for something on the Internet. Since research shows that 80% of searchers don’t go past the first page, you want to be on that first page when users are looking for your products & services.
Search Engine Optimization (SEO) is the process of improving your organic or natural (unpaid) placement in a search engine’s editorial results. Position your web site so you are easily found on the search engines when potential customers are looking for your products or services and you will improve your business.
Each major search engine uses a unique method to determine the order of search results. These formulas evolve continually, making optimization an ongoing challenge and difficult to manage unless you can stay on top of it.
Our team understands that every company is unique, so our optimization services are tailored to each client's specific needs. We analyze your web site and each individual search engine to determine the best strategy for obtaining superior organic ranking.
The first step in the process is a website evaluation. SortFirst determines the usability of a client's site and whether or not the site can be optimized. By using learned conventions with information from web analytics already in place, we can evaluate how well a site is working. Site analysis follows, including discussion of the possibility of a web site design or redesign.
After determining the extent of any necessary design work, the next step is a keyword analysis and research to determine what relevant keywords or key phrases have the best chance of obtaining high rankings on the search engines. Use of these keywords on your web site will increase the probability of improved ranking on the search engines and deliver a more qualified visitor.
Website analytics measure the activities generated by your website. Ultimately the goal is increasing customers, sales and profits and achieving measurable results. We use the latest, most effective techniques and never use questionable practices such as keyword spamming or links farms.
Using the following ideas, SortFirst can increase your chances of being optimized in the general search community:
- Build a detailed, comprehensive sitemap.
- Build each page around the keywords or keyword phrases specific to your products and services and incorporate these keywords into the content of the page.
- Place keywords descriptive of each page in the Title and Meta sections of the page.
- Use text links, as opposed to graphic links, for the navigation of the site.
- Build incoming links -- a website's relevance is affected by the number of sites linking to it.
- List your company in directories relevant to your business to help your overall linking strategy and drive additional traffic to your website.
- Provide monthly reports that detail the optimization progress.
- Provide additional tweaks to the site to facilitate further progress and maintain earned placement.