Pay Per Click Marketing
Pay Per Click (PPC) marketing is the process of bidding on a keyword or phrase and paying the agreed upon amount to a search engine for each click made on a link leading to a website. Pay Per Click is the only online marketing tool available that can assure a company ‘page one’ placement in Google, Yahoo and MSN.
Pay Per Click (PPC) is quickly becoming the preferred method for companies seeking improved positioning in these top search engines. Managed pay per click allows you to reach quality users by giving you control over advertising keyword selections to maximize the return on your investment. By targeting specific demographics, cities, states and countries, you have strict control on your monthly ad expenses that generate quality traffic.
In 2004, $7.6 billion was spent on online advertising (source: Jupiter Research) and that number is growing exponentially as more and more companies find success with Pay Per Click marketing campaigns. Since searchers generally do not go past the first page of results, that’s where you need to be if you want to be found on a search engine. Since you can’t realistically be optimized at every available term, Pay Per Click allows potential customers to find your site when your Search Engine Optimization efforts have not placed you in the organic (non-paid) results.
Because changes in this industry happen quickly, you need an advisor who works with the search engines daily to keep you on top of the latest changes and trends. Companies who manage their own keywords generally are looking at only 20-30 terms -- SortFirst can manage hundreds or thousands of keywords and phrases more specifically targeted to your business (longer search strings) and costing less per click.
Having an experienced and knowledgeable manager for your Pay Per Click marketing program means it generates a much lower cost per click (CPC) and a higher quality visitor. Once we’ve identified the key phrases that will pre-qualify your users, text ads are written specifically to the user you are seeking. These text ads have a large impact on your click through rate, which in turn helps manage costs.
SortFirst has helped more than 300 companies with managed Pay Per Click marketing programs and we have the capability and knowledge to help your company generate improved sales online. Numerous case studies and success stories are available for you to read. We look forward to helping your company be found on the web.